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I setup a test campaign for about 4 months or so, most SEO or Google Adwords help forums suggest a longer run though. They do say start out small with your amounts and work your way up, or it's really easy to go broke. Boy is it, I setup a Mobile Campaign, where if you searched on Google maps in iOS or Android my company would show up. You are looking at 15-20+$ per click through on mobile. My office (home) mostly got random people calling about if we bought used or broken phones/pcs/crap. I suspended the campaign and those calls stopped. I will say however I did receive a few legitimate calls and questions, but nothing lead to business to cover the costs of the campaign. It was costing me about 200$ a month so I suspended the campaign and decided to use that money for better things like paying for CommitCRM, business cards and gas. :) I will revisit later.
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We also find the most calls are to see if we buy old broke crap.
We are up to spending about $300 a month on adwords. It brings in some calls, no more or less than any other marketing vehicle. The real benefit i see is that it seems to help your organic search placement. I don't think We will go above $300 a month though. We started throwing $100 or so a month at bing, with mixed results. |
